A Reflection On Public Administration Essay - 5906 Words

Posttraditional Public Administration Since the linguistic turn, sparked in the late 1960s by such theorists as Jacques Lacan and Michel Foucault, interesting normative and methodological challenges for the policy sciences have emerged. A posttraditional society is often characterized as an individualized society because individuals are increasingly required to construct their own lives. To begin, a posttraditional society refers to both modernity and its reverberation postmodernity. Modernity, in a general sense, refers to institutions and modes of behavior. Anthony Giddens (1991) writes, â€Å"modernity is a post-traditional order, in which the question, ‘How shall I live?’ has to be answered in day-to-day decisions about how to behave, what to wear, what to eat – and many other things – as well as interpreted within the temporal unfolding of self-identity† (p. 14). According to Giddens, there are four main discourses of modernity: industrialism is the social relations implied in the widespread use of material power and machinery in production processes; capitalism is a system of commodity production involving competition and commodification; surveillance is the supervisory control of subject populations, whether this takes â€Å"the form of ‘visible’ supervision in Foucault’s sense†, or use of information; and organization is the regularized control of social relations across â€Å"indefinite time-space distances† (pp. 14-16). There are also three elements of modern social life –Show MoreRelatedPublic Administration Reflection1015 Words   |  5 Pageshow often public administration affects how people, including myself, function in society. Public administration plays a role in every aspect of life; which includes walking to your mailbox to retrieve mail for the day, driving to work every morning in slow traffic due to construction being done, or even simply receiving an education . That all includes interacting with street level bureaucrats, and they are essential to everyday life. With my profound understanding of public administration values,Read MoreReflection on How Master of Science in Public Administration Influenced My Opinions1697 Words   |  7 PagesMy thoughts of public service prior to the MSPA program? My thoughts about public service before I entered the Master of Science in Public Administration (MSPA) program at California State University, Los Angeles (CSULA), were most likely different from those of someone who received an undergraduate degree in Public Administration. My undergraduate degree was in Criminal Justice, and my thoughts of public service were conceived from my personal interactions I had with public service agencies andRead MoreHuman Rights And Public Administration Essay939 Words   |  4 Pageshuman rights and the part it plays in public administration. In addition, this paper will look at the potential ramifications that human rights writing may have for public administrators. Human Rights Reflection Paper Human rights and its role in public administration go hand in hand. I will offer reflection of human rights and its role in public administration. I will also examine the potential implications that human rights literature might have for public administrators. This paper will includeRead MoreHuman Rights And Public Administration Essay955 Words   |  4 Pageshuman rights and the part it plays in public administration. In addition, this paper will look at the potential ramifications that human rights writing may have for public administrators. Human Rights Reflection Paper Human rights and its role in public administration go hand in hand. I will offer reflection of human rights and its role in public administration. I will also examine the potential implications that human rights literature might have for public administrators. This paper will includeRead MoreIs There a Philippine Public Administration1548 Words   |  7 PagesPhilippine Public Administration, he negatively stated that there is a Philippine public administration by repeatedly stating, Its all very Filipino. He even stated that ...the existing public administration is faithfully Filipino.. I must agree with his statement because indeed, a Philippine public administration exists, I believe in terms of structure. I would like to quote Alex Brillantes, Jr. and Maricel Fernandez on their statement. Yes we have basic public administration structuresRead MoreMachiavelli In American Politics934 Words   |  4 Pagesenter a discussion about the American political process. In one respect, our electoral cycle differentiates the United States significantly from the feudal hierarchy of 16th Century Italy. In another respect though, a reflection on the wholesale corruption of the former Bush administration may suggest otherwise. Today, it may be argued that many conservative and Republican political figures closely resemble Machiavelli in their espoused extremism but in fact, differ from the philosopher in their overallRead MoreThe Importance Of Individualized Learning Activities For Students773 Words   |  4 Pagesstudent in the learning process. Student engagement is key to s uccess which is acquired through culturally relevant teaching, accessing prior knowledge and individualized, specific and intentional work. I make reflection a part of my teaching practice, including self-reflections and reflections on lessons. I believe in creating an environment of respect and rapport and using preventive and positive behavior strategies. It is essential for teachers to be involved in the school community, whether thatRead MoreReview : Outer Experience 1227 Words   |  5 Pagesrequires 1) recognizing that in in almost every organization, there are varying interests, 2) figuring out point of view of managers and employees, 3) understanding the need for power (Pfeffer 45). Wamsley and Zald devote their article to a public administration theory using the political economy approach. The authors treat organizations as social systems - dynamic, adapting, and internally differentiated (63). The political economy approach examines legitimacy and distribution of power as they affectRead MoreA Reflection On Government And Its Role On Markets And The Economy986 Words   |  4 PagesRUNNING HEAD: Reflection #1 A Reflection on Government and Its Role on Markets and the Economy Chris Surfus Western Michigan University School of Public Affairs and Administration PADM-6650 Public Policy: Theory and Research Professor Dr. Udaya Waglà © January 27, 2015 A Reflection on Government and Its Role on Markets and the Economy The authors of the literature discuss the roles of the government and the market, and that is what this reflection will entail.Read MoreSample Resume For A Public School Program816 Words   |  4 Pagessetting priorities is challenging. Our budget analyst is extremely helpful in guiding us through the maze of proper procedure when making request to access funds. Having taught in public school for many years, it was a challenging transition because there are funds available for expenditures that are impossible in public schools, however accessing them is requires planning and careful attention to detail. The most effective recommendation that can be made for staff in conducting operations is to

Legal an Ethical Issues in Nursing Essay - 872 Words

Title: Ethical and Legal issues in Nursing paper Student Name: Aleyamma John, RN Course Name/Number: NUR/391 Due Date: Mar 21, 2011 Instructor Name: Dolores Martinez Nurses are facing many legal or ethical dilemmas in their career. Nurses should combine knowledge of ethical and legal aspects of health care and professional values into nursing practice. It is very essential to know what kind of dilemmas nurses may face during their profession and how they have been dealt with in the past. First, it is very essential for the nurses to know the difference between law and ethics. Ethics observes the values and actions of people. On the other hand, laws are necessary rules of conduct. When laws are broken down, it is†¦show more content†¦Past research has discovered that managers react to ethical dilemmas according to the situation. If specific values that are related to ethical behavior can be identified, they would offer strong tools for managers who want to retain high standards of ethical behavior in their society. The issue of ethical decision making has become more important in recent years for a variety of reasons. An understanding of ethical decision making in organizations is more significant to the development of organizational science. Managers engage in decision-making behavior affecting the lives and well-being of others. The individual responds to an ethical dilemma with cognitions determined by his or her cognitive moral development stage. As a nurse it has happened to be an essential need to be conscious of the legal aspects associated with caring and serving people in the health industry today. Unfortunately, only fewer people want to get into the health care field fearing the legal aspects and the predictable law suits. The Tort Law is one of the legal aspects of the law that most nurses is more familiar with. This is the law that involved misconduct and negligence cases, which many nurses take the time to study in depth. This is one of the most universal and well-known laws, something that nurses and doctors must be familiar with, to maintain their care resourcefully. NursesShow MoreRelatedEthical and Legal Issues in Nursing956 Words   |  4 PagesETHICAL AND LEGAL ISSUES OF Nursing Many confusing factors make it a task to establish, monitor and sustain ethical and legal issues in nursing. Everyone has various personal views based on experiences of life, religion, education and political affiliations, all nurses should be aware about nursing laws and ethics and understand how nursing legal issues can affect them. The American Nurses Association (ANA) Code of Ethics is very influential to nurses because it is used as a framework for makingRead MoreEthical and Legal Issues in Nursing1221 Words   |  5 PagesEthical and Legal Issues in Nursing University of Phoenix Nursing 391 Ethical and Legal Issues in Nursing Marianne, the 79-year old woman who presented with a hemorrhagic stroke in a recent case study, brings up thought for ethical debate. Her outlook is poor, with or without surgery, and she has no advanced directive. Her husband and children cannot come to an agreement on whether life support should end or if all resuscitative measures should be attempted. The following paper will discussRead MoreLegal And Ethical Issues Of Nursing1993 Words   |  8 Pages Legal and Ethical Issues in Nursing NSG 4070 Week 5 Assignment 2 South University Clark, S. â€Æ' Introduction Judie has been a faithful employee for the past ten years of the hospital she is employed at. For several months, Judie has been experiencing feelings of frustration and dissatisfaction in her position as nurse manager. Her concerns are both for her professional career as well as how it directly impacts her personal life. Judie feels that the organization is demanding moreRead MoreLegal And Ethical Issues Of Nursing Practice1464 Words   |  6 PagesLegal and Ethical issues in nursing Introduction The aim of this essay is to discuss the legal and ethical issues in nursing practice about gaining consent and why it is important. The meaning of consent will be explained and barriers that might prevent obtaining a valid consent from patients. In addition, there are five elements of consent that needs to be considered when obtaining consent: competence, disclosure, confidentiality, understanding and voluntariness; this will be discussed. AccordingRead More Professional, Ethical and Legal issues in nursing Essay2252 Words   |  10 Pagespromotes, advocates for and strives to protect the heath, safety and right of the patient† (p. 6). Nursing responsibilities should be acted at the highest standard and must be based on legal and ethical obligations. Healthcare provider’s perception and judgment in the patient’s well being as well as taking into account the right of the patient in every action is one of the key elements in nursing practice. International Council of Nurses (ICN), (2006) states â€Å"The nurse at all times maintains standardsRead MoreProfessional, Ethical Legal Issues in Nursing Practice3760 Words   |  16 PagesSingapore Nursing Board Standards for Nursing Practice defines that Nurses/midwives have the professional responsibility and accountability to uphold Standard of care and to contribute to their dissemination, interpretation and development despite medical advances, social and demographic changes and an increasingly complex healthcare delivery system that challenge the ability of nurses to provide safe quality of care. Should nurses fail to uphold certain standards and by doing so cause harm or injuryRead MoreThe Legal And Ethical Issues Of Nursing Practice About Gaining Consent And Why It Is Important1401 Words   |  6 PagesIntroduction This essay aims to discuss the legal and ethical issues in nursing practice about gaining consent and why it is important. The meaning of consent will be explained and barriers that might prevent obtaining a valid consent from patients. In addition, there are five elements of consent that needs to be considered when obtaining consent: competence, disclosure, confidentiality, understanding and voluntariness; this will be discussed. According to the Nursing and Midwifery Council (NMC) (2015)Read MoreEthical and Legal Problems Faced by Nurse Practioner1459 Words   |  6 PagesEthical and Legal Problems Faced by Nurse Practitioners HCA322: Health Care Ethics amp; Medical Law (BGE1226A) Instructor: Eugene Elliott Cara Gerlach 7/23/12 Ethical and Legal Problems Faced by Nurse Practitioners Every medical professional has or will face some ethical and legal issues in the Medical Field, the Nurse Practitioners (NP) are no different. Fant stated that in an ethical dilemma there are no right answers or solutions; however, in these dilemmas there are no wrong answers eitherRead MoreTechnology Applications For Nursing Care995 Words   |  4 Pagesa Necessity in Health Care 5 2.3 The Open Source Soft Ware In Nursing 5 2.4 Physiologic Monitoring System 5 2.5 The Significance of Technology Applications to Nursing Care. 5 2.6 Electronic Health Record 6 2.7 Future Uses of Telehealth 6 2.8 Legal and Ethical Aspects 6 2.9 Ethical, and Professional Issues In Information Security 6 2.10 Ethical Applications in Informatics 7 3.0 Critical Evaluation: 7 3.1 PERSONAL LIFE: 7 3.1.1 Nursing Informatics as a Specialty 7 3.1.2 Use of Computers a NecessityRead MoreLegal, Ethical, And Policy Issues1392 Words   |  6 Pages Legal, Ethical, and Policy Issues, Oh My! Julia Colasurdo SUNY College of Technology at Alfred State Abstract Legal, ethical, and policy issues are an important aspect of nursing and medical informatics. Nurses should be aware of the dilemmas facing the use of informatics in the health care facilities. It is important to note the legal issues facing nursing because of the charges of negligence that can be incurred on the nurse if not aware. Ethical dilemmas of privacy including security

The Life

The Life-Span Developmental Approach to Counseling Essay The life-span development approach addresses the basic nature versus nurture debate by allowing for both. Just as our physicals selves are determined by both genetics and lifestyle, so are our emotional selves. As a Licensed Professional Counselor, I plan to consider life-span development to specialize in counseling a specific type of person with hopes of becoming well-versed, and therefore more helpful, in the types of experiences that group faces. Personality can be better understood if it is examined developmentally (Santrock, 2006, p. 45). Considering cognitive, biological, and socioemotional development throughout life will provide context, guideposts, and reasonable expectations for counselors. Life-span development theories also provide a useful place to start when offering emotional support as a counselor. Understanding an individuals previous stages of development and environment can give a counselor and individual a common place from which to start counseling. Most of the developmental theorists discussed in section one of SantrockSigmund Freud, Jean Piaget, Lev Vygotsky, Konrad Lorenz, and to an extent B. F. Skinnerfocused mostly on early or childhood development. Early development, when considered in a life-span context of development, can give an LPC insight in an individuals personality. Regardless of specialization, a counselor can weigh early behaviors against his or her contemporary observations, giving them a fuller context. Actual development requires more than genetic loading: an environment (Santrock, 2006, p. 98). Two cognitive developmental theories support Santrocks assertion of environmental influence on early development. First, Piagets cognitive developmental theory defines how a person behaves as how a person adapts to his or her environment. An individuals behavior is an adaptive process driven by a biological drive to obtain balance between schemes and the environment (Huitt and Hummel, 2003). This theory states that development is a byproduct linking and relating our experiences to each other, starting with general environmental knowledge, until a persons cognitive ability is composed of more abstract reasoning. The second cognitive theory emphasizes social and cultural environment. Vygotskys theory points to our relationships with others as the definitions of ourselves (Nicholl, 1998, par. 13). Two other theories of early development link environment with biology. Sandra Scarr, a behavior geneticist, theorizes that heredity and environment are correlated. Author Judith Harris theorizes that heredity and peer environment are the sole factors in a persons development, and therefore parents have no affect on the development of their children. The life-span perspective should probably make room for familial environment: family of origin and family of choice. Assuming Harris is correct, a life-span approach to counseling will allow that children and spouses do influence an adults development. Environmental factors on a micro level feature the nuclear family; macro-level factors can include social mores, regional cultural norms, and even national identity. Santrock points out that each of these factors influences our understanding of children and adults and informs our decisions as a society about how they should be treated (2006, p. 9). A counselor can guide a person to examining the correlation between environment and societal attitudes, and then the impact on his or her own development. Providing a social support such as counseling from a life-span perspective must include physical context. Age is an obvious, but significant, biological concern. Eriksons theory of development defines periods throughout our lives by eight common crises. The stages continue until death, although each stage has an optimal time (Boeree, 1997, par. 27). Familiarity with each stages crisis is the foundation of counseling from a life-span development perspective. Focusing on one stages crisis is the foundation to specialization in a counseling practice. Helping an individual understand their current crisis may offer many reassurances, but specifically realizing that every stage of life has an optimal time. He or she will develop toward each new stage, building upon and learning from the previous stages. With a focus on a life-long growth process, a counselor can help an individual benefit from even the developmental tasks he or she feels were resolved unsuccessfully. .u9c6fc044e2048274a115e178bcd0fb10 , .u9c6fc044e2048274a115e178bcd0fb10 .postImageUrl , .u9c6fc044e2048274a115e178bcd0fb10 .centered-text-area { min-height: 80px; position: relative; } .u9c6fc044e2048274a115e178bcd0fb10 , .u9c6fc044e2048274a115e178bcd0fb10:hover , .u9c6fc044e2048274a115e178bcd0fb10:visited , .u9c6fc044e2048274a115e178bcd0fb10:active { border:0!important; } .u9c6fc044e2048274a115e178bcd0fb10 .clearfix:after { content: ""; display: table; clear: both; } .u9c6fc044e2048274a115e178bcd0fb10 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9c6fc044e2048274a115e178bcd0fb10:active , .u9c6fc044e2048274a115e178bcd0fb10:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9c6fc044e2048274a115e178bcd0fb10 .centered-text-area { width: 100%; position: relative ; } .u9c6fc044e2048274a115e178bcd0fb10 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9c6fc044e2048274a115e178bcd0fb10 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9c6fc044e2048274a115e178bcd0fb10 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9c6fc044e2048274a115e178bcd0fb10:hover .ctaButton { background-color: #34495E!important; } .u9c6fc044e2048274a115e178bcd0fb10 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9c6fc044e2048274a115e178bcd0fb10 .u9c6fc044e2048274a115e178bcd0fb10-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9c6fc044e2048274a115e178bcd0fb10:after { content: ""; display: block; clear: both; } READ: Is curley's wife a victim Essay Gender roles is another example of biological factors shaping development. Eriksons theory assigns the early adult developmental period an intimacy versus isolation crisis. Huitt (1997) compares this stage to the early adult crisis defined in the Bingham-Stryker model, outlined in the 1995 book Things will be different for .

The Content and Influencer Marketing Overlap How to Use Both Together and to Your Advantage

The Content and Influencer Marketing Overlap: How to Use Both Together and to Your Advantage Having an influencer marketing strategy and a content marketing plan are not opposites, yet the two options are often pitted against one another. This conflict truly boils down to resource allocation. Most businesses have a finite amount of money to spend on marketing campaigns. For every dollar you spend on content marketing, you have to take one away from influencer marketing and vice versa. CortezTextbroker Marketing and CommunicationsWhile there are many different marketing strategies that can be effective, two of the most compelling are content marketing and influencer marketing. Ideally, both strategies can work together, complement one another and contribute to a comprehensive marketing approach. Unfortunately, the two strategies are often considered opposing tactics. The best results appear when marketers are able to utilize elements of both strategies and combine the best of content marketing and influencer marketing in their campaigns. The Benefits of Combining Content Mar keting and Influencer Strategies Whether you run your own business, youre a marketing professional or youre a social media manager, youll be familiar with a wide range of marketing strategies. Its no secret that content marketing is king, and using content is one of the most effective ways to increase an audience organically. At the same time, influencer marketing is rapidly picking up steam as a means of connecting with an audience via an influencer that audience already knows and trusts.Choosing one strategy doesnt mean that you have to abandon the other. In fact, youll likely receive the best results by combining the two. Content marketing and influencer marketing can achieve many of the same goals, and they even overlap in several key ways. What Are the Benefits of Content Marketing? Content marketing is a type of inbound marketing. Essentially, it moves away from the traditional forms of in-your-face advertising and seeks to inform and add value to the lives of users naturally. By creating and distributing more content, youll be able to appear as a leader within your industry. You can also be more active on social media because you always have something to share and something to contribute to the conversation.Content marketing is beneficial because it increases your web traffic as well. While you might have some direct traffic online, content marketing can bring in a new audience of users who are searching for related information. After typing what trees to plant in South Carolina?, a user might find your content and click on it. If you have a greenhouse and nursery in Columbia, South Carolina, then youve just established a great connection with a potential client. With this approach, interested users find you, rather than the other way around. What Are the Benefits of Influencer Marketing? Another common marketing strategy is known as influencer marketing. This approach uses influencers, or leaders within certain niche areas, to promote a brand, product or idea. On a macro scale, celebrities like Kylie Jenner and makeup artist Huda Kattan make hundreds of thousands of dollars in a single Instagram post. However, not all influencers are paid so much, and many have significantly smaller audiences.The benefits of influencer marketing include having a non-business voice to speak about your brand. If there is an influencer in your city who is active on social media, they could promote your brand to a local audience. Often, influencers have a much larger audience on social media than your business brand, so you can increase brand awareness with a single post. If you choose an influencer who is trusted by your desired audience, it can also encourage more sales, conversions or follows for you in the future. The Conflict Between Content Marketing and Influencer Strategies Having an influencer marketing strategy and a content marketing plan are not opposites, yet the two options are often pitted against one another. This conflict truly boils down to resource allocation. Most businesses have a finite amount of money to spend on marketing campaigns. For every dollar you spend on content marketing, you have to take one away from influencer marketing and vice versa.It is important to note that you dont have to allocate your budget to one approach or the other. You can divide your resources as they are needed in order to create a strategy that includes both influencer marketing and content marketing. The two strategies are not conflicting, and there is no reason why any business should be forced to choose between the two. Is One Approach Truly Better Than the Other? In a word, no. It would be a mistake to say categorically that one strategy is always better than the other. However, in some cases one strategy could definitely be preferable. For example, a B2B corporation will probably benefit from content marketing more than influencer marketing. On the other hand, a youthful clothing brand might see greater results from in fluencer marketing.In the vast majority of cases, however, a combination of strategies will work best. An influencer can amplify your content, but your content showcases that youre a reputable, proven brand. When both strategies are employed, your business will have a stronger strategy. Exploring the Overlap Between Content Marketing and Influencer Marketing So far, content marketing and influencer marketing have been classified as two different strategies. In reality, there is a lot more overlap than most businesses expect. To start, both strategies will rely on content. Even with an influencer marketing strategy, your chosen influencer wont necessarily have total control over the message. You can contribute ideas or include keywords and phrases that represent the voice and feel of your brand. An influencer might recommend existing content or be inspired by it when sharing your message.Both strategies can also give you a boost on social media platforms. Sharing your existing conten t boosts views and clicks, but so can links from influencers. Similarly, both strategies require you to refine your brand image. If you are a tractor manufacturer, you need to create content that meets that image and find influencers that are seen by your desired audience. This is largely introspective, but it can be incredibly helpful as brands develop their voice through increased marketing. Developing Your Own Influencer and Content Marketing Strategy Once youve decided to embrace both an influencer and a content marketing strategy, it is time to get started and explore the details. Typically, it is recommended that businesses create stand-alone strategies and then combine them cohesively into one overarching marketing approach. Creating a Content Marketing Strategy The first step in the process of creating a strategy for content marketing is defining your goals. Once you have defined your goals, you can begin to put together a calendar featuring the types of content that will ma ke the biggest impact with your audience.Often, business owners say they dont know what kind of content their audiences want to see. If thats the case for you, then take a look at your inbox. What are potential customers asking questions about? What are their biggest pain points? What is the most common reason for a customer to be unhappy with your product or service? All of these common questions can spark content ideas. At the same time, look at the content of your closest competitors. You may be able to identify what is working for them as well as what mistakes you might want to avoid for your own content marketing plan.Finally, you can decide who will create your content, how frequently you will create content and how you will distribute content. You may opt to write three blog posts a week, and you could then share those blog posts on Facebook as well as through an email marketing campaign. Creating an Influencer Marketing Strategy Next, youll want to create an influencer strat egy. Although it might feel intuitive to start by looking for influencers, a better plan is to outline your goals. Some possible goals for your influencer strategy might include the following:†¢ Increased followers on Facebook or Instagram †¢ Greater brand recognition †¢ Link building back to your primary website †¢ Increased traffic to a specific page or blog post †¢ Potential leads and increased salesOnce you have defined your goals, you can start to explore the various influencers that could be a good fit for your strategy. Your budget will play a big role in this decision. Some influencers are paid large sums of cash in exchange for a sponsored post, a shout out or an endorsement. However, you can also pay smaller influencers with free products. You can also offer affiliate codes so that when every one of their audience members makes a purchase, the influencer earns a small profit. This creates an incentive for them to promote your brand further. You wil l also need to determine whether your influencer will have creative control over the message or whether you need the final say. Developing a Combined and Cohesive Marketing Strategy The key word to remember when combining your influencer and content marketing strategies is amplification. The ideal influencer strategy will amplify your content strategy, and your content strategy will amplify your influencer strategy. To capitalize on brand recognition and increased traffic thanks to an influencer, for example, make sure youre staying active on social media. Youll probably see increased engagement during an influencer campaign.At the same time, make sure your website is functioning well and that you have your content plan up and running. Ensure that new visitors and subscribers have easy access to updated, relevant and timely content.You can also have your content refer back to an influencer. Dont be afraid to mention your influencer in your content or share their videos, posts and ph otos. This is yet another way to capitalize on the relationship you have with the influencer, and it lends credibility to your brand for new users who are very familiar with the influencer but not your company.There is significant overlap between an influencer marketing strategy and a strategy for content marketing. Businesses need not choose one over the other. In fact, the best and most comprehensive approach usually involves elements of both strategies. Content can amplify influencer campaigns, and a relationship with an influencer can boost your content. The two approaches dont conflict with one another, and they can enhance your marketing strategy in a number of beneficial ways.